It's in the heart of this village in Southwest France that we live, breathe, and create PULLIN. The brand was born here and continues to grow in this magical place, a Mecca of European surfing. Nothing is left to chance; we love the waves, we love the mountains so close to the Pyrenees, and the authentic culture of the Basque Country. A playground we're proud to be privileged participants in. PULLIN wouldn't be PULLIN anywhere else.

A daring adventure, born of passion.

In 1999, Emmanuel Lohéac, a passionate fan of extreme sports and fashion, created the first men's boxer briefs made from the same Lycra® fiber used for surfing, featuring an elastic waistband inspired by snowboard goggles and constructed with ultra-resistant flatlock seams. A true stylistic and technical revolution, designed for adrenaline lovers.

PULLIN, it's you, it's us.

Year after year, PULLIN continues to challenge the norms with its creative identity. Still a small family business, still free and self-taught, the brand has cultivated its personality, grown, fought, and strengthened itself.

PULLIN has remained true to its beliefs: comfort, originality, and quality. It is this beautiful heritage that makes it a strong, independent, unique, and instantly recognizable brand.

Today we continue to work on surprising collections with joy and good humor, to keep away the gloom and share our favorites!