Waikiki Beach Walk Celebrates Sustainability

June 17, 2022

Waikiki Beach Walk's second floor on a clear, sunny day

Ua Mau ke Ea o ka ʻĀina i ka Pono is Just Hawaiian for Sustainability

It’s hard to imagine that Waikiki was once an epicenter of Hawaiian culture. At one time, not only did the alii (royalty) live and gather here, but Hawaiian culture obviously thrived here with them.
This vibrant culture included not only the rich traditions of Hawaiian music (mele) and hula, but also their deeply held values and principles.
Waikiki Beach Walk has always been aware of this history, and that is why it is committed to honor and perpetuate Hawaiian culture in Waikiki. It’s most evident in our weekly presentations of mele and hula, but also in our advocacy of Sustainability.
Which brings us to Ua Mau ke Ea o ka ʻĀina i ka Pono.
This phrase was adopted in 1959 as the motto of the newly created US state of Hawaii. It translates to, “The life of the land is perpetuated in righteousness.”
What follows is how this creed lives at Waikiki Beach Walk. While some of the efforts may seem modest, they are nonetheless sincere, and as the ancient Chinese philosopher famously said, “The journey of a thousand miles begins with a single step.”
Or as Bruce Springsteen put it, “From small things, big things one day come.”
Let’s celebrate all the small steps and seeds planted.

Waikiki Beach Walk Promotes the Outrigger Sustainable Summer Program

Outrigger's Sustainable Summer circle logo
The Outrigger Hospitality Group is kicking off World Oceans Month with a comprehensive Sustainable Summer campaign to help to preserve and protect our precious environment. Waikiki Beach Walk wholeheartedly supports this endeavor.
The program includes the Outrigger Zone, aka OZONE, a conservation initiative to provide enriching experiences for Outrigger guests, hosts and local communities.
A major component of this campaign are retail partners who promote sustainable products, practices, activities and community efforts. 
And Waikiki Beach Walk has many.

Crazy Shirts lets you express your Sustainability cred Hawaiian-style

Man wearing a grey Hawaii shirt saying malama i ka 'aina on the back.

Sustainable practices have been part of Crazy Shirts for decades. This includes always using 100% cotton yarn and environmentally safe water-based inks on all screen printed shirts.

For this Sustainable Summer, Crazy Shirts presents a limited-release screen print for you to show your commitment to conserving our ocean and wildlife. Featuring a tribal-style turtle, the design includes the Hawaiian proverb, "Malama I ke kai, a e malama ana ke kai ia oe”, which means “Care for the ocean and the ocean will care for you.”

Get a free screen printing with "E Malama I ke kai" with every purchase of an adult size Crazy Shirt.  This is available at the Waikiki Beach Walk location only and limited to summer campaign only.

Keep it Simple makes it simple to make this summer Sustainable

Display featuring chopsticks, lip balm, wooden bowl, & reusable netted bag
Sustainability was the precise reason that Keep it Simple was created. So it’s only natural (pardon the pun) for them to promote this cause with such a great package.

Their Sustainable Summer package will offer their luxurious Hawaii lip balm; reusable chopsticks to enjoy your favorite poke; a coconut bowl for refreshing acai by the beach and an eco-friendly bag for all of it that will keep plastic from our seas.

A fabulous $35 value for only $25 during the Sustainable Summer promotion.

Sustain some savings with a gorgeous 10% off at Kolohe

Necklace with a pendant presented in a long white box

Kolohe, the word, is Hawaiian for “rascal,” and Kolohe, the store, means rascally unconventional, uniquely hand-crafted, custom-made jewelry -often made on the spot. This is a revolutionary new way of luxury in the modern jewelry market, and a model of efficiency that already promotes Sustainability. 

And that’s not all. Kolohe’s 'Upcycled' jewelry collection is made of the raw material remaining from manufacturing that reduces even more waste. Each collection is hand fabricated in house and all pieces are $65 and under, which sustains your pocketbook.

And you can enjoy 10% off your purchase just by saying, "Sustainable Summer".

Park West Gallery makes beach cleaning a work of art

Ocean breaking on the shore with the Park West Fine Art Museum and Gallery logo in the bottom left corner.
Photo courtesy of Kia Enterprises
Park West Gallery is hosting a Waimanalo Beach cleanup on Thursday, June 30 at 8:30am. The gallery will be joined by a special guest artist. This event is open to the public. Guests can sign up by emailing

SoHa Living makes sure aloha is Sustainable with special gift

Aloha bag and SoHa logo with an image of a sunset behind it
Photo courtesy of Kia Enterprises

From art, decor, pillows, kitchen linens and home fragrances to jewelry, accessories, bath & body, and baby gifts, SoHa Living is Hawaii’s premier home décor and gift store that perfectly embodies the Hawaii lifestyle of leisure, discovery, and tropical luxury.  

And right now, you can get a special gift with purchase at SoHa Living. Spend $50 and get a custom Sustainable Summer "ALOHA" sign (4x6") that will always remind you of the beauty and spirit of the islands.